Biome Grow Interim CEO Khurram Malik outlines the company’s plan to win the east coast market despite being a relatively new entry to the cannabis field. The company’s leadership has considerable institutional knowledge in the cannabis industry as well as significant corporate management experience, which gives Biome an advantage over other cannabis start-ups. Biome will capitalize on strong consumer loyalty in Atlantic Canada by producing province-specific branded products. Malik believes Biome’s unique corporate strategy will allow the company to thrive when the cannabis market stabilizes in 2020. With Biome investors get “the valuation of a newbie license, with a very credible, done-it-before team.”
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